The Best Prime Day Deals 2025, According to Vogue’s Fashion and Beauty Editors

It’s the last call for Amazon Prime Day 2025, and as we come to a close, now’s your final opportunity to move that cart to checkout and take advantage of the great deals happening sitewide. No department went left untouched—Vogue editors really dug deep in Amazon Prime Day deals across fashion, beauty, and more—so there’s no better time like these last hours to grab the good stuff (and maybe even get ahead on your holiday shopping?), with low prices and surprise lightning deals on the pieces you might have already been eying.

Vogue’s Guide to the Best Prime Day Deals 2025

When it comes to fashion essentials, I can’t stop talking about the Levi’s baggy jeans that feel oh-so-right for fall—and to my delight, they’re 30% off with my Prime membership during this shopping event. I plan to style them with a cashmere pullover or cardigan—there’s an excellent ribbed one from Donni in the mix—along with a trench coat, retro sneakers on the weekend (the Adidas Court style is already in my cart!), or the chocolate brown suede booties from Madewell for workdays.

In the beauty department, I revisited my Italian pharmacy purchases from this summer while traveling in Rome, heading straight for the European beauty buys that were included in the Prime Day markdowns. The soothing cream from Avène is at the top of my list (I’m determined to face my winter skin dryness early this season), and I scooped up a cleanser from La Roche-Posay that a facialist recommended to me, which has become my new daily go-to (and that I just found at maybe its lowest price ever).

Discover all my picks and more Vogue editor-approved finds with our complete guide to the best final-day sales you’ll find this Amazon Prime Day 2025—you’ve got until midnight.

The Very Best Prime Day Deals 2025, by Category:

Prime Day Editors’ Picks

If you’re wondering what’s left in these final hours of Amazon Prime’s Big Deal Days, the Vogue’s editors’ picks section is a solid last-minute peruse. I’m taking notes from my fellow colleagues, and shopping some of their own recommendations. Since I can never have enough white T-shirts, I grabbed Madewell’s crewneck tee, times two—plus, the black version, because I couldn’t not (have you seen the price tag?!). For my upcoming fall trip upstate, I’m eying the duffle bag from Rains to fit my weekend wardrobe and laptop—plus a fresh pair of wireless Bluetooth earbuds (and Apple Airtags, while I’m at it) to use on the train ride from Grand Central—just in case!

Prime Day Fall Fashion Deals

There are still gems to be found within the last-day fashion Prime Day deals, and a few of my favorites include Ulla Johson’s floral blouse—it really captures the essence of autumnal botanical this time of year, in shirt form—to style with neverfail blue Levi’s jeans. All the talk of suede handbags in the Vogue Slack channel has me pining for one, too—and Madewell’s is a beautiful choice, especially at 25% off. And since I am constantly writing about celeb-inspired sneaker choices, I have to snag Jennifer Lawrence’s favorite pair of Vans in my size, too. A little digging certainly has its rewards.

Prime Days Deals on Sweaters and Tops

Layering season is finally upon us and I can’t think of a better way to greet the dropping temperatures than with a closet full of new seasonal tops. I’m dreaming of cozy cashmere sweaters, polo tops, and fine-gauge knitwear—Vince and Iro have a great assortment on sale for Prime Day. For that fall weekend upstate, I’m snagging a plaid shirt from Levi’s—it’s country chic—along with Nanushka’s denim shirt. The leather collar really makes it feel a bit more fashion-forward than your typical western shirting.

Prime Day Deals on Fall Jackets

My jacket closet could use a revamp, and Prime Day sales are here to help. From on-trend leather toppers—they were everywhere on the street this Fashion Month—to classic denim truckers (I can’t live without my oversized Levi’s) layering is truly top-of-mind. Barn jackets aren’t excluded from my fall must-haves, either—how cute is this under-$200 Aligne jacket? This edit is too good to pass up—especially with last-day markdowns. Grab my favorites before it’s too late.

Prime Days Deals on Fall Dresses

One-and-done outfitting is nothing without the best fall dresses. Personally, I feel so much more pulled together in a dress—and it takes minimal styling. There are still plenty of standouts left to steal in these last hours of Prime Day. Vince’s sleek and simple slip dress is a first-choice pick for me—throw a blazer over it for work or a knit on the weekend, offering endless styling potential. Don’t sleep on my favorite cocktail dresses for fall wedding guest dressing ideas, either—you’ll thank me later in the season.

Prime Days Deals on Fall Boots and Shoes

Calling all shoe addicts—now is the last call if you want to restock your fall shoe closet with Prime Day price drops. I love a white Adidas sneaker, to style back to jeans and a blazer in the cooler months—the Court sneaker is already in my cart. I spotted Loeffler Randall’s knee-high boots in the sale mix, too. These are a must for me—clean, classic, and yes, I have walked 10k steps in a day wearing them, without completely wrecking my feet. Alternatively, you can’t go wrong with a walkable, kitten-heeled bootie from Madewell in luscious brown suede. Grab all of these October Prime Day deals before they big sale event wraps tomorrow.

Prime Day Deals on Activewear

Some people might have New Year’s resolutions for January, but I actually like to start mine in the fall. There is something about the back-to-school spirit that makes me want to jumpstart my fitness routines—after generally going on hiatus all summer. A new workout regime warrants new activewear to match. Beyond Yoga’s Spacedye pieces are oh-so-comfortable, and I’m gravitating towards the navy version to spice up my usual all-black ensembles. I also love the feel of the Splits59 fabric, so I’m grabbing a new set from them, too—hard to resist with these final Prime Day deals.

Prime Day Beauty Deals

I can’t resist a good beauty deal—so I went straight to the Vogue beauty editors for my personal game plan of just what I needed, especially with only a few hours left of Prime Day 2025. With their help, I was able to find a new gel cream from Neutrogena (who knew!), and load up on volumizing mascara from their drugstore favorites. My personal-tested picks include those from European pharmacy brands, like Avène and La Roche-Posay. Now, I don’t have to wait for my next trip abroad to stock up with these extra incentives.

Prime Day Wellness and Device Deals

Included in my new wellness routine goals is an interest in device testing. I’m a gua sha addict—so I already put a fresh one into my cart which looks like a great addition to my travel dop kit (plus one for my sister). Other items piquing my interest in the last-day sales this Amazon Prime Day are Medicube’s Age-R Ultra Tune tool and Age-R Booster Pro massager. I love the idea of facialist-quality devices to use while I binge watch my latest TV show obsession after hours—and with limited-time markdowns, it’s the perfect moment for me to test drive.

Prime Day Supplement Deals

With so many different supplements on the market today, it can be daunting to dive deep into those overflowing review sections—but I took Vogue’s wellness editors’ advice, here since they always consult experts before recommending anything. From powerful multivitamins to immunobiotic powders (cold and flu season is at bay and always hits me hard), to a calming, electrolyte drink mix from Recess (I love their canned beverages, so this one really caught my attention!) I feel confident in restocking my supplement drawer.

Prime Day K-Beauty Deals

Whether you’re a longtime K-beauty fan, looking to restock your close-to-finished stash of bestsellers, or just starting to understand what makes these products so good, like me, find the top-rated Korean beauty products (plus a few new current obsessions) that are available at a discount for Prime members, during the final hours of Amazon Prime Big Deal Days. From snail mucin face masks (recommended by a friend and now I can’t go back!), to Medicube’s collagen-boosting cream, that glass skin glow is only a click away in this sale event.

Prime Day Home and Tech Deals

Nesting season is upon us, and my apartment is in need of a revamp—especially when I think about all the time I will be spending indoors over the next few months. My first order of business is a linen closet overhaul—with Brooklinen’s comforter, sheet and towel sets, at their lowest price Prime Day, I can put that wish list straight to checkout. I’m told Dyson’s cordless vacuum has great battery life and the Smeg electric kettle is a long time obsession I can finally pull the trigger on now that’s going for a great deal; it’s going to look so cute on my kitchenette counter. Beyond the smart home and kitchen deals, gadget upgrades are always a good idea in my book—I need the Apple Airmax Pros to drown out my chaotic upstairs neighbor, stat. No waiting until Black Friday for the unencumbered bliss of noise cancellation! (Not pictured below but linked here—if you’re planning a trip any time soon, Anker makes my favorite portable USB-c charger; it’s an iPhone life saver but also charges laptops and iPads!)