Sweet Like JAM Brings Jamaica’s Thriving Fashion Scene Back Home Again

Photo: Jik-Reuben Pringle

“Jamaica’s footprint is so global,” says James-Williams, pointing to Maximilian Davis at Ferragamo and Grace Wales Bonner. “[These are] Jamaican heritage brands in a way, with their designs, and none of them are shoppable on the island. I was on a quest to fix that. She reached out to Skylark, and successfully pitched a pop-up to feature both global and local Jamaican luxury brands.

From hand-carved pieces by local woodmen to custom marble tables created with Jamaican artisans, every detail is intentional. “This is a collaboration with artists and creatives across the island to create something that hasn’t existed,” James-Williams says. “Fashion, music, art, culture—our goal is to show how we can sustain these industries financially while building a creative ecosystem in Jamaica.”