The Best Prime Day Deals 2025, According to Vogue’s Fashion and Beauty Editors

The fall edition of Amazon Prime Day 2025 is underway! From now Tuesday, October 7 through tomorrow, Wednesday, October 8, start moving your cart to checkout and take advantage of all the special prices happening sitewide. Across both fashion and beauty this October Prime Day, there’s no better time to snag major wish list items (and a few surprises!), with loads of new pieces seeing limited-time low prices, throughout this two-day extravaganza.

Vogue’s Guide to the Best Prime Day Deals 2025

For starters, it’s a great moment to scoop up those of-the-moment, fall fashion finds—like a transitional barn jacket from Aligne, to style with button-ups and knitted layers as we face a new season. Don’t miss out on sweater deals either—the striped pullover from Pistola is calling our name—or go the fall floral route with a billowy, printed blouse from Ulla Johnson, ideal for pairing with a timeless pair of Levi’s blue jeans and a suede handbag from Madewell.

You have a Prime membership for a reason—don’t skimp on filling your cart up with limited-time, finds, either, like the Ulike’s hair removal device, R+Co’s pomade stick, and plenty of must-have makeup, skincare, and K-beauty deals, as Prime Day October 2025 commences. Plus, check out our own list of Vogue editor favorites, from the perfect T-shirt everyone loves, to a luxurious bodywash from Salt & Stone, a fresh pack of Apple Airtags, and new, waterproof weekender bag from Rains—hello, fall travel!

Ready to hear (and see) more? Start perusing all our favorite fashion and beauty deals (and beyond!), as Prime Day October 2025 officially kicks off.

The Very Best Prime Day Deals 2025, by Category

Prime Day Editors’ Picks

If you’re wondering where to start on this Amazon Prime Big Deal Days, Vogue’s editors’ picks is a good place to begin. Among them you’ll find the perfect T-shirt, cosigned by fashion editorsplus chic kitchen deals and gadgets from the sales event, and skincare staples that have our stamp of approval.(Black Friday will be here soon, but there’s no guarantee you’ll find the same good deals). Plus, get ready to pack for a weekend away with a waterproof duffle bag to fit your clothes and laptop—and a fresh pack of Apple Airtags, a power bank, or wireless Bluetooth earbuds you can put to use year-round. (You can never be too sure about the whereabouts of your belongings!).

Prime Day Fall Fashion Deals

A little digging during the shopping event certainly has its rewards: our editors unearthed the best deals for Prime members on classic denim, cozy knitwear, and of course, fall’s most-wanted accessories—including our top picks for boots, sneakers (including Jennifer Lawrence’s favorite pair of Vans), and suede handbags to face the change in temperatures with style. These all perfectly coordinate together to create some seriously sleek fall outfits with easy layering techniques.

Prime Days Deals on Sweaters and Tops

Layer up with a closet full of new seasonal tops—ready for the picking. Cozy cashmere knitwear, polo tops, and fine-gauge finds from Vince, Iro, and Frame are all featured with promotional pricing that we can’t help but indulge in—afterall, it’s smart shopping. Complete our roundup of best basics with something a bit more fashion-forward, too, like a floral blouse from Ulla Johnson or a light wash denim shirt from Nanushka—the fashion girl picks.

Prime Day Deals on Fall Jackets

Jacket season is calling. Celebrate the return of fall with a plethora of new jackets to greet the cooler temperatures. From on-trend leather toppers, to classic denim truckers, and of course, a few perfect barn jackets in the mix, this edit is too good to pass up—especially with deals like these. Grab our favorites while you still can this Prime Day 2025—sizing is sure to move quickly.

Prime Day Beauty Deals

A new season means new beauty routines—and the Prime day sales are here to help. Choose from on-sale skincare to help face the soon-to-come, seasonal dryness, and haircare and makeup essentials (the best Amazon has to offer!) for the plethora of events you’ll be attending throughout the fall and winter months. Peruse go-to’s at their lowest price, such as Neutrogena’s hyaluronic cream, L’Oréal’s volumizing mascara, and Crest’s 3-D whitening strips—all medicine cabinet mainstays in our book.

Prime Day Wellness and Device Deals

If you’re looking for a little motivation to put that new wellness routine into action—Amazon Prime Day is the best time to grab trusted tools and devices to up the ante. Discover laser hair removal solutions, like Ulike’s popular IPL device—plus, the best weighted vest to hit those final-quarter fitness goals, and Levoit’s humidifier for better air quality—all at limited-time markdowns worth scooping up.

Prime Day Supplement Deals

With so many different supplements on the market today, it can be daunting to dive deep into those overflowing review sections—but our editors made it easy for you. Here, we round up the best supplements for health and wellness, all seeing markdown deals this Prime Day. From powerful multivitamins to immunobiotic powders (cold and flu season is at bay!), and even a calming electrolyte drink mix—your supplement drawer deserves a little TLC this week, too.

Prime Day K-Beauty Deals

Whether you’re a longtime K-beauty fan, looking to restock your close-to-finished stash, or just starting to understand what makes these products so good, find our roundup of the top-rated Korean beauty products (plus a few new obsessions) that are available at a discount during the Amazon Prime Week 2025 deals. From face masks that will leave you poreless, to Medicube’s collagen-boosting cream, that glass skin glow is only a click away.