The 28 Best Wedding Dresses to Consider for Every Bridal Style 2025

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You can plan out the perfect menu and spend hours listening to playlists; but when it comes down to it, there’s really just one item that’s front and center on the big day, and that’s your wedding dress. From picking out the right style to managing alterations to juggling multiple options (do you really want a different dress for the ceremony and the reception? For the after-party? How many gowns does one person need?), it’s a lot—even if you’re planning a courthouse affair. We’re here to streamline the process, with our edit of the best wedding dresses you can buy online.

The Best Wedding Dresses, According to Vogue:

The Strapless Option

Emilia Wickstead Keeley strapless dress

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If you don’t have a dream design in mind and are feeling stuck on where to start, you may want to consider your venue. Are you hosting a beach ceremony? If so, opt for breezy, looser styles in airy fabrics that err on the laid-back side to be in line with the seaside setting. (Think: off-the-shoulder styles with cascading ruffles and Grecian-inspired pleating versus structured corsets and sheath silhouettes.) Are you headed to City Hall? Go sleek, modern, and maybe even short—without the confines of a strict dress code, this is your chance to experiment. If you’re planning a more formal fête, you may want to lean into tradition with a bridal look that stars full-skirted organza and floor-sweeping styles. Turns out, not all white dresses are created equal.

It starts with getting a sense of what’s out there; so to help kick off your search, we pulled together a range of wedding dresses that’ll suit every setting, dress code, and personal style.

The A-Line Ball Gowns

Looking to go traditional? There’s no beating a full-on princess-style dress. These dramatic designs are built to be show-stoppers—even if you pick one with a slightly shorter hemline, like the options from Carolina Herrera and Halfpenny London.

The Column Dresses

Sleek, minimalist, and effortlessly elegant, a column wedding dress works for a surprising array of dress codes. A high-neck or halter version is perfectly polished for traditional venues, and a midi belted style seems just right for a city ceremony. (Though we’re also partial to open-back styles, like this one from Danielle Frankel, for a more playful feel.)

The Strapless Styles

If you’re getting married in a warmer climate, consider something strapless for your ceremony or reception dress to stay cool. Go prim and proper with a column silhouette from Emilia Wickstead, or lean into the fairytale feel with a floaty chiffon number from McQueen.

The Short-Sleeve Frocks

For civil ceremonies and backyard weddings with a more lenient dress code, why not don a short sleeve style? Rixo, Rodarte, and Ulla Johnson all indulge romanticism with lace trimming, long trains, and scalloped sleeves; though equally stylish is this mod mini from Prada.

The Statement Necklines

One-shoulder, off-the-shoulder, twisted halter… the more irregular the better with this kind of wedding dress, which places emphasis on the neckline and is great if you’re going with a simple updo for your hair. Naturally, Vivienne Westwood excels at draping; for a structured bodice, go with Khaite.

The Extra Details

If all you want from your wedding dress is a little something special, look to the options that stand out from the crowd with some element of the unconventional. Be it a fluid skirt and oversized sleeves à la Maticevski, embellished crystal accents such as those from Clio Peppiatt, or a lace overlay courtesy of Staud and Elie Saab, the appeal of these wedding gowns is all in the details.

The Long Sleeves

Colder climates demand something more covered-up; but no one said a long-sleeve wedding dress had to look frumpy. Take it from Alex Perry and Fforme, who embrace more fitted bodices with their glamorous designs; for a more bohemian spin, Taller Marmo makes a gorgeous ’70s-esque gown.