39 Prime Day K-Beauty Deals to Shop This October

“My jaw dropped when I saw my complexion,” Vogue’s senior beauty shopping writer Kiana Murden tells after her first use of the viral Biodance mask. “The congestion and enlarged pores I had on my forehead the night before had vanished. My skin felt baby soft to touch and incredibly bouncy, like I just emerged from my esthetician’s chair.”

Board-certified dermatologist Dr. Y. Claire Chang, points to this option for a soothing mask. “It’s concentrated with 35,000 parts per million snail secretion filtrate to hydrate, repair, and heal the skin,” she previously explained, adding that the naturally derived cellulose sheet fit well on the face. It’s worth noting, that while the mask isn’t vegan, the mucin is harvested from the snails’ natural excretions.

Brighter, more luminous skin overnight is the M.O. of Hanyul’s sleeping mask. It utilizes a plant-based vitamin C derived from the Yuja fruit (also known as Korean yuzu), plus 2% niacinamide and hyaluronic acid. With its citrus scent, its sensorial application is as delightful as its benefits.

Though this is definitely more face cream than mask, we love it as an overnight treatment. Board-certified dermatologist Dr. Dara Spearman agrees, and recommends turning to Medicube’s Jelly Cream for deep hydration. Packed with freeze-dried hydrolyzed collagen, elastin, niacinamide, and squalane, “this is beneficial for those with dry or aging skin, as it helps improve elasticity and promotes long-lasting hydration,” she previously told Vogue.

Vogue’s Concetta Ciarlo also swears by Purito’s gel-cream when trying to calm her own flare ups. “A lot of moisturizers aimed at soothing rosacea contain pore clogging ingredients like shea, which my acne-prone skin can’t risk—not this one!” she says of the notably gentle formula which harnesses oat seed water, panthenol, and squalane to calm and hydrate even the most sensitive, rosacea-prone skin types.

A ceramide complex, peptides, and peony extract, O Hui’s antioxidant-rich face cream has all the makings of a reliable moisturizer. The formula is rich, yet lightweight—apt for quelling signs of dryness on all skin types without weighing it down.

Few Korean moisturizers rival Sulwhasoo’s, this one powered by the rejuvenating benefits of ginseng. Praised for its “antioxidant, anti-inflammatory, and skin brightening benefits” per dermatologist Dr. Claire Chang previously said, the ingredient is paired with peptides for a plumping, nourishing face cream apt for mature skin types.

Dry under-eyes don’t stand a chance against the Belif Eye Bomb. Powered by a blend of squalane, ceramides, peptides, and caffeine, this eye cream expertly improves skin’s moisture levels for plumper, bouncier skin. And with its weightless gel texture, its the perfect way to prep the eyes before makeup.

A topical and vegan alternative to the praised salmon sperm facial, This TikTok-loved PDRN eye serum owes its popularity to a rose-derived active that not only gives it a soft, barely-there scent, but also delivers visible results. It works to smooth uneven texture—think fine lines, enlarged pores, and light acne scarring.

Haruharu Wonder’s eye cream is ideal for those seeking a gentler option than retinol. Powered by the retinol alternative bakuchiol, alongside a blend of fermented bamboo extract, fermented black rice, and niacinamide, this effectively brightens, smooths, and nourishes the delicate skin around the eyes.

Partial to a cooling massager to quell morning orbital puffiness? Bewants’s eye serum stick delivers an instant pick-me-up—delivering peptides, hyaluronic acid, panthenol, bakuchiol, and soybean proteins to aid skin’s hydration and firmness, too.

“Smooth moisturizing texture [that] so feels very neutral on the skin,” is dermatologist Dr. Michelle Park previously described Round Lab’s sunscreen, enriched with niacinamide and glyceryl glucoside to nourish and hydrate sans greasiness.

This cult-favorite sunscreen delivers more than just SPF 50+ protection—it’s a refreshing, serum-like formula that hydrates, brightens, and sinks in like skincare. With zero residue or greasy feel left behind, it wears seamlessly under makeup and keeps skin dewy, calm, and protected.

Someone on the hunt for a Korean sunscreen that blends mineral and chemical UV filters will rejoice in this formula by Thank You Farmer—whipping nourishing agents like hyaluronic acid, ale, althaea rosea flower extract, and centella asiatica into a weightless water cream apt for sun protection and hydration.

“The K-Beauty tool is easy, painless, and helps my skin appear plumper and glossier after each use,” Vogue’s senior beauty shopping writer previously said. The buzzy device utilizes electroporation, a method that pushes skin-care products deeper into the skin without the need for needles to improve skin’s texture, tone, and overall luminosity.

Think of this as an esthetician’s manual pore extractor, but at your fingertips. After a proper cleanse, a gentle scrape of the stainless steel tool helps open up stubborn whiteheads, blackheads, and clogged pores.

Give your red light therapy treatment an upgrade via a gentle facial massage. With seven customizable LED modes, gentle heating, and soothing vibrations, this device provides everything from promoting collagen production to soothing inflammation. Its innovative 160-degree curved design effortlessly contours to the face and neck, ensuring a comfortable and effective massage experience.

Heated eyelash curlers are quite popular in South Korea—especially those featuring heated silicone combs apt for customizing your lash look to your liking. While stateside we don’t have access to the same brands the Seoul cool girls have, Grande Cosmetics offers a comparable option.

Combining three different actives (AHAs, BHAs, and PHAs) in one product without totally irritating the skin seems like an impossible task, yet Some by Mi has accomplished it with this ease. This combination of liquid exfoliants gently boosts cell turnover and remove clogged pores; while, tea tree leaf water hydrate and soothes.

This milky rice toner also includes niacinamide for oil control, acne fighting, and brightening. Meanwhile, ceramides add extra hydration . Plus, its cosigned beauty industry veteran and founder and CEO of Landing International, Sarah Chung Park. “It’s a rich, creamy toner that deeply nourishes, soothes irritation, and strengthens the skin barrier,” she previously told Vogue.

A viral TikTok find pick, Jiyu’s toner pads blend snail mucin, niacinamide, peptides, centella asiatica, and licorice root extract for skin brightening and beyond. Simply sweep onto skin or leave on for a 15 minute treatment for glass skin of dreams.

Turns out, toner has the ability to calm and balance destressed skin, too. Take this Abib option for example—packed to the brim with centella asiatica, soybean extract, panthenol, and heartleaf extract sourced from the Korean Jiri Mountains.

Those interested in the effects of retinol without the irritation will appreciate Iope’s formula. “It’s formula with their Quadruple Retinoid Complex—retinol, encapsulated retinol, granactive retinoid, bio-seletinoid—has low percentages so it’s very gentle on the skin,” board-certified dermatologist Dr. David Kim previously told Vogue.

Unless your skin is very sensitive, Reedle Shot 100 is a great entry point into spicule serums, offering a 100/1,000 microneedle intensity—enough for that signature tingle without overwhelming heat. The spicules boost cell turnover and enhance absorption of actives like calming cica, healing propolis, and deeply hydrating sodium hyaluronate and glycerin. For best results, pair it with rich moisturizers for a plump, cushioned glow.

If it’s glass skin you’re after, look no further than Sungboon Editor’s Power Boosting Cream in Serum. The formula is led by hydrolyzed collagen, known to treat signs of skin aging, plus the likes of elastin, hyaluronic acid, glycerin, and niacinamide to visibly improve fine lines, enlarged pores, and dryness.

Snail mucin was all the rage a few years back, but its efficacy hasn’t since diminished. This Beauty of Joseon formula is proof— pairing the ingredient with the antioxidant-rich ginseng to revive stressed, dull complexions.

“Many people in Korea use cushion foundations which come in a variety of finishes and often have skin-care ingredients. After a meal, it’s quite common to see people pull out their cushion compact to reapply, so foundation formulas tend to be light and not cakey or heavy,” Lee, previously told Vogue. Not to mention, the formula boasts up to 72 hours of wear, SPF 40 for sun protection, and full-coverage results—and all you need is one pump of product.

A good long-wear, transfer-proof eyeliner is hard to come by. If you’re on the hunt for one, add this option by Merzy to cart ASAP. Nearly 20% off during Prime Day, this beloved felt-tip liquid liner, available in three shades, delivers smudge-resistant, transfer-proof color—whether you’re etching a simple flick or perfecting a thick wing.

In addition to being beloved by Vogue editors, Laneige’s lip sleeping mask is a celebrity favorite, too with stars like Brooke Shields and Gracie Abrams singing its praises. Via a berry fruit complex, vitamin C, coconut oil, shea butter, and murumuru seed butter, this has all the makings of a restorative, dryness-busting lip treatment.

A salve for super straight lashes that need a good curl, Clio’s buildable, volumizing formula is all the rage. “I have the stereotypical straight, short Asian lashes, so I prefer Korean and Japanese mascara formulas, which excel at holding a curl,” Lee previously told Vogue.

Peripera’s matte lip tint has been a beauty staple in Seoul for it’s non-cakey formula and velvety finish. Comfortable and exceptionally lightweight, its mousse-like texture glides on effortlessly, providing a soft, blurred effect thanks to a double-layer elastomer that fills in the fine curves of the lips.

Fans of the viral Laneige lip mask will adore its serum—perfect for days when you want the same level of hydration but more done up. Available in eight modern shades, from a rich chocolate to a mauve-y pink, these complement any makeup look while reversing dryness via peptides, ceramides, and PGA.

“This is the product I always reach for when doing men’s grooming,” makeup artist Dani Guinsberg previously told Vogue, citing her favorite CC cream for a natural finish. “It has just enough color correction to even out discoloration, yet never looks like actual makeup on the skin.”

Think of this as a K-beauty hair mask that specializes in bond repair. A blend of collagen, herbal extracts, hydrolyzed milk, and silk amino acids work together to repair chemically damaged strands, and improve overall softness. Though it’s worth noting, the collagen in this formula is animal derived, so it’s not a vegan-friendly pick.

Mise En Scene’s serums are a Korean cult-favorite for formulas that deliver deep hydration with a surprisingly lightweight feel—think all the smoothing of your favorite hair oil, without any of the greasy heaviness.

A sort of at-home keratin treatment, Dr. Forhair’s fluid formula drenches strands from root to tip with silk protein, collagen, and 20 amino acids to repair bonds for noticeably softer, smoother, and stronger. To use, simply apply to a wet scalp after shampooing, massage until the formula turns creamy, and rinse.

Partial to the Korean approach to treating hair loss? Dr. Groot’s quad might be your best back. Featuring a Shampoo, conditioner, in-shower treatment, and thickening serum—each enriched with biotin, prebiotics, and rosemary oil—this is designed to volumize, soothe the scalp, and reduce breakage for a healthier head of hair.

CosRx skin-care fans to the front! The brand has some stellar hair solutions, too. Take this bonding serum for example—enriched with peptides, vitamin E, and seven plant-based oils to repair breakage and split ends with ease.

Bond repair, the prized technology designed to repair broken, damaged hair bonds, gets more popular by the year. Meaning, there’s no better time to try Ayunche’s version—beloved in Korea to smooth, detangle, and nourish dry, frizzy hair.