25 Best Denim Brands of 2025—Shop Classics and New Favorites

Every day is a good day when you wear your favorite jeans. But before you found the one, you likely had to sort through the many denim brands on the market and engage in a try-on-and-error journey. When you know who makes your very perfect pair of jeans, the task becomes all the easier.

Our Top Picks From the Best Denim Brands:

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Citizens of Humanity Baretta straight-leg jeans

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Some labels emphasize sourcing durable vintage fabrics that won’t lose their shape over time, while other brands focus on offering a customized fit by weaving elastic fabrics into more structured cotton fibers. In addition to fit, there are also the ever-evolving silhouettes, cuts, and colorways to consider.

Without getting too technical, we’ve rounded up the best denim brands to keep on your radar. Whether you’re looking for a steal from the Gap (our accessories director can’t stop singing this pair’s praises) or are ready to invest in a high-quality option from Khaite, there’s something for everyone just ahead. Be sure to bookmark this page and add these labels to your fashion vocabulary before your next shopping rendezvous.

Get all of your premium casual needs from Citizens of Humanity. The brand is taking elevated jeans to the next level, ensuring every piece is hand-inspected by 40 different artisans. That’s good news for those who love stretchy denim because the brand’s elastic jeans are made to withstand several washes. Citizens of Humanity offers women’s jeans in sizes 23 to 34, with fits ranging from slim to relaxed. Their denim typically runs true to size, and many styles are made with stretch fabrics for added comfort.

A prim and polished pair of jeans from Khaite will elevate those casual moments. The brand, properly pronounced “Kate” and founded by Cate Holstein in New York City, has been known for crafting high-quality wardrobe essentials since launching in 2016. It doesn’t matter if you’re a fan of light- or dark-wash denim; you’ll cherish your Khaite jeans for years and years to come. Khaite jeans are offered in sizes 23 to 32. They are known for their structured, non-stretch denim and often run small; sizing up is recommended for a more comfortable fit.

You’ll find the ever-enduring allure of the ’70s throughout Frame’s denim collection. With inspiration rooted in the ease of French dressing, Frame has mastered the art of creating perfectly flared jeans. Zoom in, and you’ll see that the label pays close attention to detail—like subtly emphasized seams and refined, barely-there distressing. Frame jeans are available in sizes 23 to 34 and generally run true to size. However, some styles, like the Le Original and Le Crop Mini Boot, may run slightly smaller, so consider sizing up for those specific fits.

There’s no better brand to turn to for vintage ’90s-inspired jeans than Agolde; the label ruled the decade and continues to breathe new life into the iconic easygoing silhouette. What’s even better, Agolde pushes boundaries, experimenting with unexpected cutouts and architectural shapes. Don’t let the playfully cool silhouettes fool you. While they might seem completely undone, its quality denim was crafted by experts paying exceptional attention to detail. Agolde jeans come in sizes 23 to 34 and offer a variety of fits, including slim, straight, relaxed, and baggy. Sizing can vary depending on the style and fabric (some of its 100% cotton jeans require more break-in than others), so it’s advisable to consult the brand’s fit guide for accurate sizing information.

Since launching in 2010, Lela Becker and Tim Kaeding have expanded Mother into a full-range ready-to-wear collection that includes just about everything from outerwear to accessories. But it’s the label’s jeans, which support local businesses and manufacturers in Los Angeles, that keep us coming back for more. Maybe you’ve seen Mother’s coveted denim threads on stars like Meghan Markle and Katie Holmes (the former a long-time fan of the brand’s skinny jeans). Mother jeans are available in sizes 23 to 34, and they generally run true to size. However, fit can vary slightly depending on the style and fabric, so it’s recommended to consult the brand’s size chart for specific measurements.

There’s nothing like a classic, and Levi’s trustworthy styles have truly withstood the test of time. The brand was founded in 1853, and even Princess Diana was a fan of the American staple. Give its iconic 501 blue jeans a try, or test-drive its newer waist-cinching Ribcage silhouettes. Levi’s offers a wide range of sizes, typically from 24 to 34 for women, with various fits including skinny, slim-fit, straight, and relaxed. Their jeans are known for consistent sizing, but it’s always best to refer to their size guide for specific measurements depending on your body type to ensure a perfect fit.

If buttery-soft jeans are on the top of your wish list, look no further. Another of the best jeans brands to have come up in 21st-century, Madewell’s denim finds have become synonymous with comfy jeans ever since J.Crew launched the spin-off brand in 2006. Madewell knows that nothing beats that worn-in feeling , and the brand has managed to achieve that cozy aesthetic with each pair of jeans—even on your very first wear (that includes their T-shirts, too!). Madewell offers an inclusive size range from 23 to 37, including petite, tall, and plus sizes—all at accessible price points. Their jeans generally run true to size, but some styles may stretch with wear, so consider this when selecting your size.

Is it possible to have a pair of jeans that fit just as well as your favorite pair of trousers? Louise and Gary Edgley think so. Crafted in Los Angeles, the founders of Slvrlake skip the embellishments and prioritize fit over everything. So turn to Slvrlake’s premium denim pieces, which come in a plethora of colorways, for your easy-wear everyday essentials. Slvrlake jeans are available in sizes 23 to 32 and are designed with a high-rise and straight-leg fit. They typically run true to size, but for a more relaxed fit, consider sizing up.

If you’re after sustainable jeans that aren’t boring, turn to Haikure. The made-in-Italy denim brand offers a plethora of high-end designs, from cargos to flares, that have become favorites of Instagram style stars. Haikure jeans are offered in sizes 23 to 32 and are known for their relaxed, wide-leg fits with an emphasis on craftsmanship. They generally run true to size, but as they are made from non-stretch denim, they will soften and mold to your body over time.

Designed in New York, Still Here’s jeans offer the best elements of east and west coast influence. You’ll instantly fall in love with the cool-girl approved silhouettes, but once you slip on a pair the undeniable quality will keep you hooked on these beloved jeans. Still Here jeans are available in sizes 23 to 34 and are crafted from 100% non-stretch cotton. They run true to size and will gradually conform to your body with wear, offering a personalized fit over time.

Since launching in 2014 by Stockholm-based, husband-and-wife duo Elin Kling and Karl Lindman, Toteme has become a go-to for elevated wardrobe staples. If you’re in need of refined essentials that offer sophisticated ease, reach for the label’s Scandinavian-inspired designs. Toteme jeans come in sizes 23 to 32 and feature a high-rise, straight-leg silhouette. They fit true to size, but if you’re between sizes, it’s recommended to size down for a more fitted look.

If you love stretch denim but are conscious of the environmental harm caused during production of those elastic fit jeans, Triarchy created a plastic-free alternative that hugs the body in all the right places. In 2011, founders Mark Adam and Ania Taubenfligel launched the brand, but production came to a halt in 2016 once they realized the negative impact denim creation has on the planet. Now, the label is back and better than ever, thanks to a lot of research and groundbreaking techniques that prioritize sustainability. Triarchy jeans are available in sizes 24 to 33 and are designed to fit true to size. They offer a range of styles, including high-rise and straight-leg fits, all made from sustainable materials.

For timeless silhouettes with an effortlessly cool New Yorker-inspired finish, look to Rag & Bone to expand your denim collection. The brand forgoes trends and puts longevity first, creating silhouettes that you’ll want to wear year after year over and over again. And it’s not just the styles that matter: Rag & Bone has a quality-guaranteed policy, ensuring every item is made properly. Rag & Bone jeans come in sizes 23 to 32 and offer a variety of fits, including skinny, slim, and straight (not to mention menswear options). They generally run true to size, but it’s always best to refer to the specific style’s size chart for accurate measurements.

Vintage denimheads, this one’s for you. Just as the name suggests, Re/Done updates retro silhouettes with a modern twist. The journey started in 2014 for founders Sean Barron and Jamie Mazur by taking classic Levi’s jeans and giving them a flattering tailored fit. The label also receives major bonus points for the eco-friendly system used in the dyeing process to minimize water waste. Re/Done jeans are available in sizes 23 to 32 and are known for their vintage-inspired fits. Some styles may run small, so consider sizing up, especially for non-stretch denim options

If you like the way stretch jeans mold to your body but are in the market for something that looks deceptively as structured as a vintage pair, Gap’s beloved jeans are sure to become a fave. The iconic brand has championed classic American style since it was founded in 1969. Gap offers a wide range of sizes, typically from 24 to 35 for women, with various fits including skinny, slim, straight, and relaxed. Their jeans are known for consistent sizing, but it’s always best to refer to their size guide for specific measurements.

New York-based Nili Lotan is known for her keen twists on timeless classics. Her well-curated collection of denim is no exception. Among her evergreen styles you’ll find barrel legs (the Shon is a fashion insider’s favorite), high-waist flares, and simple straight legs. Nili Lotan jeans are available in sizes 24 to 32 and are crafted from non-stretch denim. They generally run true to size, but for a more relaxed fit, consider sizing up.

Rùadh was founded in 2024 by creative director, Jac Cameron. Since moving from Scotland to New York in the early 2000s, she has worked for many of America’s most iconic brands. Her first solo venture focuses on small batch design, with thoughtful details and organic silhouettes inspired by the natural formations of the earth, and specifically Scottish landscapes. Rùadh jeans are available in sizes 24 to 32 and are crafted from rigid, non-stretch denim. They are designed for a relaxed fit; if you’re between sizes or prefer a more fitted look, consider sizing down.

For modern, cool cuts, bookmark Jeanerica. The Stockholm-based label founded in 2018 carries a roster of undeniably cool silhouettes in low-rise and relaxed fits. Jeanerica jeans are available in sizes 24 to 32 and are known for their high-rise, straight-leg fits. They generally run true to size, but as they are made from non-stretch denim, they will soften and mold to your body over time.

No other brands have perfected the art of ripped, tattered, and distressed jeans like R13. Chris Leba founded the brand, which has a rebellious spirit, in 2009. R13 jeans are available in sizes 24 to 32 and are known for their edgy, oversized fits. Some styles may run large, so consider sizing down for a more fitted look.

Nothing goes to waste in E.L.V. Denim’s jean-making process. The London-based label, which was founded by Anna Foster, gives pre-loved garments new life by transforming them into sustainable creations. E.L.V. Denim jeans are available in sizes 24 to 32 and are crafted from upcycled materials. They generally run true to size, but as they are made from non-stretch denim, they will soften and mold to your body over time.

Whether you’re headed out to dinner or running errands, you’ll find a style to fit every moment in AG’s collection. The brand’s name represents founder Adriano Goldschmied’s initials, and since its start in 2000, the label has focused on fabric innovation, creating items from hemp, soy-based ink, and corozo buttons from South American tagua trees. AG jeans are available in sizes 24 to 32 and offer a variety of fits, including skinny, straight, and bootcut. They generally run true to size, but it’s always best to refer to the specific style’s size chart for accurate measurements.

Named for the B side of a record, where idiosyncratic deep cuts are found, B Sides creates jeans that embrace the beauty of imperfection. The brand grew popular with spliced, patchwork denim styles and has since expanded to include original styles in new materials. B Sides jeans are available in sizes 24 to 32 and are crafted from non-stretch denim. They generally run true to size, but for a more relaxed fit, consider sizing up.

For a refined, minimalist look, Auralee’s selvedge denim offers a crisp texture and natural stretch, perfect for pairing with structured basics. Their Hard Twist Denim Wide Pants come in sizes 28 to 36 and fit true to size with a relaxed-straight leg. If you prefer a closer fit, consider sizing down.

Embrace a vintage-inspired silhouette with A.M.O. Denim. Their jeans are ideal for a casual yet polished ensemble. Available in sizes 23 to 32, these jeans are designed to fit true to size but have less stretch than typical denim. If you’re between sizes, it’s recommended to size up for comfort.